It is very costly and time-consuming for each franchisee to promote their own business, especially if they use traditional mail-based promotions such as coupons or direct mail, or communications such as newsletters. Given the high monthly volumes involved, franchisees must use outsourcing services to create, layout, print, collate, bundle, bag, label, and mail each campaign.

This has several negative consequences. First, franchisee efforts are duplicated because each franchisee is "doing their own thing." Each spends time on project managing complex marketing campaigns instead of on their core competence.

Second, because each franchise does its own promotions, there is no ability to amortize creative or production costs over the entire franchise operation or to get better rates for printing or postage based on aggregated volumes. This means that in a time of "doing more with less," that budgets are seriously compromised and thousands or millions of marketing dollars are wasted.

In addition, franchisors may have little say in approving these direct mail pieces, with the result that they cannot exercise control over the franchise brand. With increased competition and decreasing margins, brand dilution in a crowded marketplace is a serious problem. It is both costly and counterproductive to spend Head Office's money to promote the corporate brand when this effort is negated by the individual promotional efforts of franchisees who may not take sufficient care to safeguard the brand's equity.

Taking advantage of the speed, low cost, instant response, accountability and measurability of email and database marketing

A PRM marketing management solution will provide franchisees with the marketing and promotional tools they need to create email promotions that are customized and personalized using customer and franchise data from their own database. Or, the franchisor can create these email campaigns on the franchisee's behalf. Franchisees will be able to take advantage of modern-day database marketing techniques at a fraction of the price they are currently spending.

A franchisor intranet (private secure network) is a central place where franchisees can find all the graphics, information, data and promotional templates they need to promote their business successfully:

Promotional email or newsletter templates can be populated with information from the franchisee's database, or with graphics, data, information, logo and other resources that are stored in a central location on the franchisor's web-based intranet. An intranet is a private, secure network, which is accessible to authorized franchisees with a username and password.

Controlling branding and look-and-feel:

By providing franchisees with email and newsletter templates that can be customized, the franchisor regains control over their brand and franchisees have access to an inventory of professionally created promotional and corporate materials with a consistent look-and-feel. And the cost of creative, layout and production is amortized over the entire organization, which maximizes each franchisee's budget.

Eliminating project management and huge postage costs: how to save thousands or millions of dollars annually By replacing mail by email, each franchisee will eliminate lengthy project management tasks, and the huge costs associated with print.

Controlling the brand, supporting fundraising activities, facilitating communications with volunteers and stakeholders, and managing project teams

Every non-profit organization must fundraise, collaborate, and communicate in order to provide services to their communities. Non-profits have many challenges:

Head Office needs to help their chapters or local, district and regional offices stretch their promotional budget while giving them the flexibility and autonomy to react to local requirements and to independently manage their events, volunteers, service providers, marketing campaigns and fundraisers.

And Head Office needs to ensure that their brand is reinforced in all communications with stakeholders, no matter which organizational level originates the document.

A PRM marketing management solution for non-profits is customized to meet your unique requirements. It is based on a secure and private network, called an intranet, which can be remotely accessed by an authorized user with a user name and password.

You can use a calendar to manage special events and fundraising activities. Or store policies, forms, and e-newsletter and email campaign templates in a common area. By having one central repository for all documents, you can ensure that the latest, most up-to-date version is posted and available to everyone at the same time.

By creating templates, you ensure that all documents are branded correctly. You also minimize the costs associated with producing documents that can be shared with all offices since the cost of creative design and production would be shared across all levels of the organization.

Head Office can create and send email campaigns or e-newsletter mailings on behalf of each office. The mailings can be customized based on each office's database so that the mailing is relevant to its intended audience. Marketers call this email marketing and database marketing. This would eliminate duplicate project management and production efforts across the entire organization.

Each organization can also have it's own private intranet with a common brand.

Please explore our web site or call us at 416 410-2285 for more details.

Depending on their product line or service mix, your consultants may not be giving your products or services the full attention they deserve. How can you help them achieve higher sales levels? How can you help them up-sell, cross-sell or bundle your product or service with others to increase their overall profits?

Conduct email promotions on behalf of your consultants or sales force:

A PRM marketing management solution will give Head Office the email marketing tools needed to develop and conduct email campaigns on behalf of their consultants. By personalizing individual emails with data from the consultant's database, emails are highly targeted and relevant to the needs of recipient prospects or customers. And each email will be corporate branded, but appear as if it was sent directly from the consultant, rather than from Head Office. Now that's customer service! (And a neat piece of technology!)

Redirect the substantial savings into other or more frequent promotional activities:

Consultants will benefit because the cost of postage and printing far outweigh the cost of email campaigns. The substantial savings can be redirected into additional or more frequent email campaigns or into other marketing and promotions activities. It's like "finding money" or the equivalent of getting a huge boost in budget. Money goes farther; you can "do more with less."

Build a loyal customer and prospect base through opt-in e-newsletter subscriptions:

For example, why not start publishing an e-newsletter? They're a great way to promote a specific product while providing useful and relevant information which customers and prospects want to receive and look forward to receiving.

Generate electronic word-of-mouth (viral marketing)-it's like having an unpaid workforce!

Smart e-marketers use e-newsletters to build opt-in lists and to generate electronic word-ofmouth (called viral marketing). The goal is to increase readership by encouraging and making it easy for email recipients to "pass on" the e-newsletters they receive to a friend or colleague. Now you've got an unpaid workforce promoting your product or service to their network! And their unsolicited referral is something you can't buy! You've got to earn it. Of course, this is the real power of a PRM marketing management solution.

Create email and e-newsletter templates that can be customized and personalized for each consultant - and save the overall .

Head Office has the opportunity to add value to their independent sales agents, brokers, or consultants by designing email and e-newsletter templates that can be customized by individual sales representative or that Head Office can send out on behalf of their consultants. Consultants save time because they no longer create these campaigns themselves and they will no longer have to waste valuable time project managing a lot of different outsourcing suppliers.

Lower total marketing costs for all consultants, independent brokers, agents, or sales representatives:

What's more, Head Office can amortize the fixed costs of design and production over many sales representatives while eliminating a substantial portion of printing costs. This has the overall effect of lowering the total marketing cost for each sales representative while substantially increasing email campaign frequencies and the number of brand impressions (i.e., increasing awareness and top-of-mind recall) without added expense. And Head Office will also re-gain control over their brand.

Provide consultants and independent sales organizations with all the web functionality they've dreamed of...but couldn't afford to get on their own.

PRM will custom design an intranet (private and secure network) for Head Office and as many web site templates as you need for your independent sales organizations. Add the functionality you need...discussion groups, a central repository for data, documents, email promotions, resource links, calendaring, email that's accessible from any remote location...and much, much more.

Please explore our web site or call us at 416 410-2285 for more details.